Marketing Manager

Marketing Manager Resume Example

Use this example to learn how to format and structure your marketing manager resume for maximum impact.

Reviewed by the AgentCSX teamCareer & resume specialists

Created with AgentCSX

Sarah Johnson

Marketing Manager

London, UK · sarah.j@email.com · +44 20 7946 0102 · linkedin.com/in/sarahj

Professional Summary

Data-driven marketing manager with 7+ years scaling brands across content, SEO, and paid channels. Consistently grows pipeline and lowers acquisition cost through testing and analytics.

Professional Experience

Marketing Manager2020 – Present

BrandCo

• Grew organic traffic 3× and reduced customer acquisition cost by 28% in 12 months.
• Led a 5-person team across content, SEO, and lifecycle marketing.
• Launched an ABM program that generated £1.2M in qualified pipeline.

Digital Marketer2017 – 2020

GrowthAgency

• Ran multi-channel campaigns across Google, Meta, and LinkedIn.
• Improved email conversion 22% through segmentation and A/B testing.

Education

B.A. Marketing2017

University of Manchester

Skills

SEO · Content Strategy · Paid Ads · Google Analytics · HubSpot · A/B Testing · Email Marketing · Copywriting · Brand

Certifications

Google Ads & Analytics Certified2022

How to format a marketing manager resume

• Single column, standard headings so ATS parses it correctly.
• Reverse-chronological order with your most recent role first.
• Lead every bullet with a result — growth, revenue, or efficiency.
• Keep it clean. No columns or icons that break parsing — see our ATS guide.

Resume writing tips

• Quantify growth ("3× organic traffic," "28% lower CAC").
• Name your channels and tools — SEO, paid, HubSpot, GA — as ATS keywords. See resume tailoring.
• Show ownership of budget, team, and pipeline.
• Tie marketing to revenue, not just vanity metrics.

Common resume mistakes

• Listing responsibilities instead of results.
• Only vanity metrics (impressions) with no revenue impact.
• Generic resumes sent everywhere. Here's why callbacks stall.
• Over-designed templates that confuse ATS.

Skill requirements

• Channels: SEO, paid search & social, email, content
• Tools: Google Analytics, HubSpot, Meta Ads, Ahrefs
• Analytics: A/B testing, attribution, funnel analysis
• Leadership: Team management, budget ownership, strategy

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